Why domain name is so important for an online business ?
Domain Name is your brand, your identity, your trademark, and your image on the internet. Customers and individuals will use this web address to visit your website or to contact you through email. You can think of your Web site's domain name as the persona of your online enterprise. Since your customers will equate your domain name with your business for years to come, picking the right domain name can be critical to your success. Your domain name should reflect your company’s name, describe the services you provide, or describe what you sell. Keep your domain name as brief as possible, to make it easy for your customers to remember. The bottom-line is, the simpler you are, the more visible you become! Long and meaningless domain names will kill your credibility. (And online, since nobody knows you, credibility is crucial!) More memorable, marketable and powerful the domain name is, the more traffic, sales and value a website gets, even without any marketing!